cinema advertising and marketing

Cinema Advertising

Cinema advertising provides a platform to target a captive audience. This enables a focused communication of the brand message. Target group profiling is made simpler through cinema branding as the genre of the movie can help determine the audience.

In terms of screen size & projection clarity, cinema ads provide unmatched impact. Superior & high definition AV quality guarantees zero spillage as ads are only displayed onscreen once the audience is in. Cinema branding envisages higher attention span as a consumer is at leisure and more receptive to advertising communication.

There are a variety of advertising opportunities to effectively target the consumer at various touch points from entry to exit. Cost per reach for theatre advertising is less than any other non-traditional advertising vehicle.