Why Consumers Respond to Non-Traditional Ads like in flight advertising?

Some forms of traditional advertising, like newspaper ads, have been around for over a hundred years. Advertising on other traditional media, like radio and television, became common in the 1960s. In the last few years, Non-traditional advertising like Inflight magazine, Airport Advertsing, Airline Advertising and many other has become the standard tactic by which most Read more about Why Consumers Respond to Non-Traditional Ads like in flight advertising?[…]